What is SEO and How to do it?

Search Engine Optimization, SEO, What is SEO, Types of SEO, Full Form of SEO, Why SEO is Important

Do you know What is SEO? and Why is it important for Blog? The simple answer is SEO is the lifeblood of blogging. Because no matter how good an article you write, if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers will be waste. In today’s digital era, if you want to appear in front of people, than online is the only way where you can be present in front of crores of people simultaneously.

If you want here, you can be present through video yourself or you can reach people through your written contents. But to do this, you have to come in the first pages of Search Engine because these are the pages which visitors like more and also trust. But reaching here is not that easy because of this you have to do SEO of your articles properly. That means they have to optimized properly so that they can rank in search engine and its process itself is called SEO. Whereas in today’s article we will get information about what is SEO and how to do it?

In Earthlatest.com, I have given you a lot of information related to blogging which can be very useful to make your blog successful. But the more important things then all those things  to get success in blogging career is SEO. Today will know that what is Search Engine Optimization and why It is important for Blog?


What is SEO?

SEO or Search Engine Optimization is a technique by which we bring our poster page to the top on any search engine or rank it. We all know that what is search engine is. When it comes to search engine then for your information let me tell you that Google is the most popular search engine in the whole world. Apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at number one position on all search engines. For example, suppose we go to Google and search by typing any keyword, then Google show you all the contents related to that keyword. These contents that we see come from all different blogs.

The result which we see at the top should be on number one rank in Google, only then it has kept its place at the top. It is on number one that means SEO has been used very well in that blog so that more visitors come in it and that is why that has become famous. SEO helps to bring our blog to number one rank in Google.

This is a technique that increases the number of visitors by keeping your website at the top of the search result of the search engine. If your website is at the top of the search result, then internet users will first visit your site only, due to which the possibility of getting more and more traffic in your site increases and your income also starts getting better. It is very important to use SEO to increase organic traffic on your website.

Full Form of SEO

The full form of SEO is “Search Engine Optimization”.

Why SEO is important for Blog?

You have come to know what is SEO, now let me tell you why it is important for the blog. We use SEO to make our website accessible to people. Suppose I have created a website published good high quality content in it, but if I do not use SEO then my website will not be able to reach people and there will be no benefit of making my website.

If we do not use SEO then whenever a user searches for a keyword, then even if there is any content related to that keyword in your website the user will not be able to access it. This is because the search engine will not be able to find your site, nor will it be able to store the content of your website on its database. Due to which it will be very difficult to have traffic in your website. That’s why it is very important to do SEO properly in your site.

It is not so difficult to understand SEO, if you learn it, then you can make your blog very better and increase its value in the search engine. After learning SEO, when you use it for your blog, you will not say its result immediately, for this you will have to be patient and keep doing your work because the fruit of patience is sweet and you will definitely see the colour of your hard work. As I have already said that how it become necessary to do SEO for ranking and for traffic.

Types of SEO

There are two types of SEO, one is Onpage SEO and the other is offpage SEO. The work of these two is completely different, let’s know about it.

1. On Page
2. Off Page
3. Local

1. On Page

On page SEO work is done in your blog. This means designing your website properly which is SEO friendly. Using the template in your website by following the rule of SEO. Writing good contents and using good keywords in them which are most searched in search engine. Using keywords in the right place in the page like title, meta description, using keywords in content makes it easy for Google to know on which your content is written and quickly helps to rank your website on Google page. Due to which the traffic of a blog increases.

How to do On Page

Here we will learn about some such techniques, with the help of which we will be able to do On-Page SEO of our blog or websites in a good way.

(a) Website Speed

Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitors stays on a blog or website for a maximum of 5 to 6 seconds only. If it does not open within this time, then it leaves it and migrates to another. And this things also apply to Google because if your blog does not open quickly then a negative signal reaches Google that this blog is not that good or it is not very fast so keep the speed of your site as good as possible.

Here I have given some important tips by which you can speed up your blog or website:

  • Use simple and attractive theme.
  • Do not use too many plugins.
  • Keep the image size to a minimum.
  • Use W3 Total cache and WP super cache plugins.
(b) Website Navigation

It should be easy to move around in your blog or website so that no visitor and Google have any problem in moving from one page to another. The easier the navigation of the website is, the easier it will be for any search engine to navigate the site.

(c) Title Tag

Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.

(d) How to write the URL of the post

Always keep the URL of your post as simple and short as possible.

(e) Internal Link

This is a great way to rank your post. With this you can interlink your related pages with each other. With this all your interlink pages can easily rank.

(f) Alt Tag

Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put Alt tag in it.

(g) Content, Heading and Keywords

As we all know about content, this is a very important link. Because content is also called king and the better your content, the better the site will be evaluated. That’s why write content of more than 800 words at least.


Special care should be taken of the headings of your article because it has a great impact on SEO. The title of the article is H1 and after that you can nominate Sab headings with H2 H3 etc. With this you must use the focus keyword.


Use LSI keyword while writing your article. With this you can easily link people’s searches. With this, bold important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.

2. Off Page

All the work of Off page SEO is done outside the blog. In Off page SEO, we have to promote our blog like visiting many popular blogs and commenting on their articles and submitting the link of your website, we call it backlink. Backlink is very beneficial to the website. Make an attractive page of your website on social networking site like Facebook, Twitter, Quora and increase your followers, due to this there are chances of increasing more visitors to your website. Summit a guest post on their blog which is very famous in big blogs by this the visitors coming to their to know you and traffic will start coming to your website.

How to do Off Page

Here I will tell you about some Off Page SEO Techniques, which will prove to be very useful for you later. 

(a) Search Engine Submission

Your website should be properly submitted to all search engines.

(b) Bookmarking

The page and post of your blog or website should be submitted to the bookmarking website.

(c) Directory Submission

Your block or website should be submitted to a directory with the popular PR.

(d)Social Media

You should make a profile on your blog or website page and social media and advertise your website link like Facebook, Twitter, LinkedIn.

(e) Classified Submission

You should advertise your website for free by going to free classified website.

(f) Q & A Site

You can ask any question by going to the question and answer website and put a link to your site.

(g) Blog Commenting

You can comment on their posts by visiting blogs related to your blog and link to your website (the link should be placed where the website is written).

(h) Pin

You can post the image of your website on Pinterest, this is a very good way to increase traffic.

(i) Guest Post

You can do guest post by visiting related blog from your website, this is the best from where you can take do- follow link and that too in the right way.

3. What is Local SEO?

Often people ask what is Local SEO? If I believe, the answer is hidden in the question itself. If we analyse local SEO, then it is a combination of two words local and SEO. That is, SEO done keeping in mind a local audience is called local SEO. This is a technique in which your website or blog is especially optimized to rank better on the search engine for a local audience. By the way with the help of a website, you can target the entire internet, whereas if you want to target only a particular locality, then for this you will have to use local SEO.


1. Is SEO always changing?
Ans. Yes, SEO is always changing. This is because the algorithm of the search engine is always changing, in the same way we also have to change the SEO in our site so that it appears on top in SERP.

2. What is the best SEO strategy?
Ans. No SEO strategy is best. This is because the strategy or technique of SEO is always changing. That’s why it would not be right to consider anyone strategy as the best. It would be better that you keep doing your own research and experiment. By this you will know about the right working things.

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